The Realities of Indie Publishing: Navigating Challenges and Opportunities

Why are so many indie publishers closing their doors? What challenges ultimately cause that last nail in the coffin?

In an industry dominated by large retailers like Waterstones and Amazon, this blog post delves into the financial realities of publishing, the impact of new distribution charges, and the difficulties of securing shelf space in bookshops. Additionally, we explore the quest for sustainable revenue, the allure of selling to Amazon, and the importance of recognizing one's worth as an indie publisher.

The Economics of Indie Publishing

Let's start by examining a stark truth: for each book sold to Waterstones at the recommended retail price (RRP) of £10.99, Fly on the Wall Press retains a mere 20%. This represents an ecosystem of 50% to the retailer (Waterstones) and 29.94% to book rep and distributor. From this 20%, we also have to take off the cost of the book and the author royalties. The challenge with selling to Waterstones then is the necessity of selling in bulk.

The Allure of Amazon

Where Waterstones takes their 50%, I’ve found myself grateful in recent times for Amazon – which is super strange to say, as I would much rather work with ethical retailers – because of their 35% cut.